About Liz
Liz’s Expertise
Liz McKeon has been in the beauty/wellness/treatment business in Ireland for well over a decade.
She has run her own successful business in Dublin, has also managed other businesses in the sector and has worked in partnership with a wide range of professionals in the therapy business.
Liz now works as a consultant within the industry, providing training, coaching and hands-on advice to people starting up and running their own businesses. In recent years, Liz has expanded her portfolio of business services within the wellness sector ensuring that clients enjoy their work and their businesses reach their true potential.
Professional Qualifications
Liz’s educational qualifications are in Business Studies, Supervisory Management and Business Skills, Beauty Therapist/Bio-Energy/Holistic Therapist, combined with Business and Life Coaching.
Key Areas of Relevant Strength and Experience
Business Start-Up Business Development (new markets and new products) Strategic Management (long-range planning and change management) Marketing and Networking Customer Relationship Management.
Background
Involved in the beauty business in Ireland for over 10 years, acquiring extensive knowledge of running her own business, as a sole trader, in a partnership and as a limited company. Proven ability to grow a business ‘from scratch’ and take it to quick profitability. Knowledge of how to grow a business at different times, through the addition of new products and new product ranges, and through the development of new markets for existing products and services.
Competencies
Business development, whether it is growing a new business, developing new products and/or developing new markets for existing products.
Developing and maintaining good client relations. ‘Media savvy’, having appeared on radio, TV and in national newspapers on several occasions in the past few years.
Excellent relations with major suppliers in the industry.
Resilient and capable of dealing with both the ‘highs and lows’ of running a business.
Performance-focused and comfortable with the idea of developmental targets and measurement against performance targets (sales/revenue targets, product mix targets, profit targets, cost control targets, and more qualitative targets relating to business development).
Business leadership, getting the best out of people, having a natural instinct about the opportunities and threats inherent in the wellness business.
Working with corporate teams regarding the achievement of business objectives.
If you have any business concerns that you feel Liz can assist with, please contact her to organise an exploratory discussion.
