Keep Profitable Clients coming back for more!

Many salon managers and owners don’t know who their most profitable clients are, let alone how to keep them coming back regularly. Knowing who your most profitable customers are is important to increase repeat customers in your salon and to increase sales in beauty retail.

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How to Establish a Retail Area in Your Barber Shop

When you are learning how to set up a barber shop, it’s important to consider the sales of physical stock, as well as the offered service. Regardless of space, a well-stocked retail area will strengthen your identity. It creates awareness of your products and begins to help plant a seed that can develop a desire to buy. 

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How to Increase Salon Client Loyalty by Making a Great First Impression

Everyone wants to know “how do I attract customers to my salon?” or “How do I keep them?”, The fastest and easiest way to increase client loyalty is by improving the quality of the salon customer service that you are delivering. When you take care of your clients so well they tell others, you know you have delivered on the …

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The Importance of Individual Sales Goals in Hair & Beauty Salons

It’s important when learning how to manage a salon business to give your sales team personalized attention, so they perform at their peak! Achieving sales volume goals for your salon or spa is one of the biggest challenges any owner or salon manager faces. Many factors, which are beyond your control, such as the weather, the competition, the economy can …

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Ten Tips to Better Phone Impressions for Hair & Beauty Salons

We all use so much technology these days from SMS to Email, Facebook Twitter and LinkedIn… but nothing beats a conversation on the telephone, except perhaps a face-to-face meeting! And you’ll find managing a salon is no different! When in the hands of an image-conscious professional, the telephone can be the best form of communication. You’ve already hired the best beauty …

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How to Double Your Salon Profits in 30 Days

This one day programme is aimed at salon owners and staff who want an effective and structured process to increase retail sales, improve re-booking rates and get the phone ringing with lots of new clients. Come join us for what will be an enjoyable, informative and rewarding workshop, packed full of proven strategies that can be implemented as soon as …

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Salon Holiday Season Marketing to Get Bookings & Make More Sales

The Ultimate Festive Season Hair & Beauty Salon Marketing Guide Set yourself up for a bumper 2016 festive season! Are you preparing for the end of year rush in your salon? NOW is the time to plan your Christmas trade. Get ready to boost your sales, enjoy the party season and look forward to a healthy start to 2017. Use the …

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What is the Average Wage for Beauty Therapists?

How Much should you be Paying the Beauty Therapists in your Salon? Beauty Business Expert Liz McKeon talks wages and what to expect as both an employer and an employee. How to Manage Salon Staff Wages [Webinar] – Book Now for Earlybird Offer Sell Tickets through Eventbrite If you thought the current, not very optimistic employment scenario would work in …

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What is your Hair or Beauty Salons Competitive Advantage?

How to Make your Salon Stand Out from the Crowd Salon owners and beauty business professionals spend more time focusing on their local competition than on their own salons. STOP! Focus on your own business and be the best, by providing the best products and treatments with outstanding salon customer service. For any business to get a competitive advantage they …

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“How do I Hire the Best Beauty Therapist or Hair Stylist for my Salon?”

Top Interview Questions & Tips for Hair and Beauty Salon Recruitment You may have questions about how to conduct interviews for salons. Conducting job interviews can be a daunting prospect for a salon owner – but if your small salon business is growing, the chances are that you will need to hold job interviews sooner or later. Keep in mind …

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