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Lizis currently compiling an EBook; all proceeds will go to the Marie Keating Foundation. To date we have 20 people who have written their personal story of how they came to work in the industry and how they built a successful business Click on like www.facebook.com/Ebookbeautyis

Be sincere, use open body language, be aware of yours and the client’s facial expressions, consider the words you use and listen to you own greetings and phrases. It is all the little extras, courtesies and comforts we build in the Service Experience for our clients that raises us above the competition.

It’s not enough to merely satisfy your clients.  Clients must be delighted – surprised by having their needs not just met, but exceeded! Customer service definitions: Doing ordinary things extraordinarily well Adding value and integrity to every transaction Being at your best with every client Discovering new ways to delight your client Surprising yourself with …

A feature is a characteristic of a product, the benefit is what that feature does for them.  A classic link phrase is, ‘which means that’…… Always talk about the benefits – why else should they buy, it needs to have benefits.  Always be confident in explaining a feature and benefit to you client.  This will …

Know your product and services Know your target market Know your competition and your competitive advantage Be a ‘pro active’ business developer Mine the ‘gold’ in your exisiting database Stop leaving business on the table – cross sell your services and products Track progress and results Learn from your mistakes Be persistent Enjoy the sales …

Write a business plan, for your primarily and use it for the bank if you need to raise finance.  Revisit the plan frequently. Work out how you are going to sell your products and services and budget an amount for marketing and selling.  Be wise with this budget. Spend at least 20% of your time …

Don’t keep paperwork lying around.  Handle it, file it or throw it away. Clearing your desk completely or leaving it in good order should become a habit.  A clear desk is a foundation for tomorrow’s work. If you can take action, do so at once.  Have an effective ‘brought forward’ system. Paperwork for information – …

Learn to distinguish between interruptions.  Some are good, some are tolerable and some are avoidable.  A conscious act of judgement should govern your response.  Once you are interrupted, employ some damage-control hints, such as: Set a time limit and stick to it.  Say ‘I have 5 minutes – will that do or would you rather …

At the end of each day, write down about 5 things that you plan to do tomorrow.  This becomes your daily ‘to do’ list.  Remain flexible – an emergency or a problem with a client may arise, deserving a higher priority that the next item on your list. ‘What is the best use of my …

Planning is one of the key functions of management and it is crucial for leading your life.  You can turn a necessary function like planning into a skill by study and lots of practice. Planning should outline in detail what steps have to be taken in order to complete the task.  When you have thought …

There are two basic alternative attitudes to people.  You can keep from giving your trust until the other person has proved themselves worthy of it.  Or, you can trust people until they give you clear signs that they are not to be trusted. The second strategy is the wiser one of the two.  For trust tends …

‘if you cannot smile, do not open your shop today’.    Chinese proverb Its time to explain to your therapists that ultimately ‘your talent is you’.  That is why talent includes attitude as well as aptitude.  Your attitude to clients is important even on the basic level of self interest.  Others have the power to help …

Are you tired?  If so, the chances are your salon will also be looking tired and worn out.  Have you stopped seeing your salon through your client’s eyes?  Is there a possibility your salon has lost its sparkle?  Clients expect a beautifully clean and well presented salon and will judge your professionalism by your salon’s …

Networking is one of the easiest and cheapest ways to find potential new clients.  Find a local business networking group, such as a women in business, local traders association or even a sports club.  Go to upcoming events, bring business cards, brochures and speak to as many people as you can.  Invite them to try …

Get a list of your good spending clients Send them an invitation about 4 weeks in advance, invite them to bring a friend.  Ask them to RSVP, as numbers are limited Send a reminder 2 weeks in advance, one week in advance and call 24 hours before the event If possible, organise a guest speaker …

Promotion evenings are a great way of getting your clients excited about your salon and the services/retail products/vouchers you offer.   These are inexpensive promotional events that are great fun and inexpensive to run.  However, you need to plan well in advance to make them successful. The target is to introduce your clients to new and high …

How serious are you about retailing? If you are determined to build a retail business, then your retail displays must look very impressive and send out the message to your clients that retail is a vital part of your business. To do: Dust your stock!  Keep your shleving and stock clean. Empty shelves and single …

Motivate your team daily, because motivation doesn’t last.  It exists but doesn’t survive without regular top ups.  Have quick daily motivational meetings every morning to discuss the day ahead and plan for success. Discuss each of the clients that will be visiting the salon today, research what the client has had in the past and …

In your salon, do your clients have the same services every time?  Do you know by looking at your appointments at the start of the day just how much you will have taken in by close of business?  If the answers are ‘yes’ then its time you taught your team how to up sell. Up …