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Building Profits UP!

Just because you can pencil profit into the financial section of your beauty salon business plan, doesn’t mean it will automatically happen. Profit is how we keep score in business and when it comes to profit, we want to be winning.

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Does your Salon Stand Out from the Crowd?

Standing out from the crowd is important and it really is one of the main fundamentals of any marketing and branding strategy.  Salon marketing and clever branding reinforces these messages and can create a competitive advantage of a salon.

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Keep Profitable Clients coming back for more!

Many salon managers and owners don’t know who their most profitable clients are, let alone how to keep them coming back regularly. Knowing who your most profitable customers are is important to increase repeat customers in your salon and to increase sales in beauty retail.

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How to Establish a Retail Area in Your Barber Shop

When you are learning how to set up a barber shop, it’s important to consider the sales of physical stock, as well as the offered service. Regardless of space, a well-stocked retail area will strengthen your identity. It creates awareness of your products and begins to help plant a seed that can develop a desire to buy. 

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How to Increase Salon Client Loyalty by Making a Great First Impression

Everyone wants to know “how do I attract customers to my salon?” or “How do I keep them?”, The fastest and easiest way to increase client loyalty is by improving the quality of the salon customer service that you are delivering. When you take care of your clients so well they tell others, you know you have delivered on the …

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The Importance of Individual Sales Goals in Hair & Beauty Salons

It’s important when learning how to manage a salon business to give your sales team personalized attention, so they perform at their peak! Achieving sales volume goals for your salon or spa is one of the biggest challenges any owner or salon manager faces. Many factors, which are beyond your control, such as the weather, the competition, the economy can …

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Ten Tips to Better Phone Impressions for Hair & Beauty Salons

We all use so much technology these days from SMS to Email, Facebook Twitter and LinkedIn… but nothing beats a conversation on the telephone, except perhaps a face-to-face meeting! And you’ll find managing a salon is no different! When in the hands of an image-conscious professional, the telephone can be the best form of communication. You’ve already hired the best beauty …

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How to Double Your Salon Profits in 30 Days

This one day programme is aimed at salon owners and staff who want an effective and structured process to increase retail sales, improve re-booking rates and get the phone ringing with lots of new clients. Come join us for what will be an enjoyable, informative and rewarding workshop, packed full of proven strategies that can be implemented as soon as …

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