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A good manager not only has to have the knowledge and skills, you also must have the right qualities to lead your team to achieve the salon goals.  Some of the most important management traits are: 1.  Be enthuastic – have you ever worked for a manager without it?….. 2. Staff will trust a manager …

Solution:  “Leadership is example”.  To be a successful manager you must ‘walk the talk’.  Staff take a fraction of the time to get to know a manager, than the manger takes to get to know them.  The example you are giving is quite simply you!  An example is a set of verbal and non-verbal ways …

There are six key principles for motivating other people: 1. Be motivated yourself. 2. Select people who are highly motivated. 3. Set realistic and challenging targets. 4. Remember that progress also motivates. 5. Provide fair rewards. 6. Give praise and recognition when it is due. Each person on your team will be at a different …

 You know more about the skin than your client does! You know more about the skin than the counter staff in any retail outlet To help solve your client’s concerns or problems To perfect your client’s home-care routine To ensure your clients achieve the result they desire To build excellent relationships with your clients To …

As documented in this month’s Irish Beauty magazine, Liz’s online Business Seminars are to be launched later this month. For more info or to be notified the moment they go live please email us at info@lizmckeon.com

This sounds like a simple question that should have a simple and straightforward answer, but it’s not that easy! This is a big decision that needs to be looked at from as many different angles as possible.  Maybe you are located in a shopping centre and have no choice in the matter except to open, …

I loved it, I found it practical and very informative.  Through Liz’s steps and communication, I learned much more that I would studying retail and marketing books.  The atmosphere was very friendly and I am definitely interested in attending more workshops.  This was the best 75 euros I ever spent…..when is out next workshop? Nina …

Solution: To get started with sales, simply know your features and benefits. A feature is a characteristic of a product or service, the benefit is what that feature does for them. Always talk about the benefits – why else should they buy? Always be confident in explaining a feature and benefit to your client. This …

Solution: Pricing is important for several reasons – it will determine your profit margins for your salon and in the end, your own salary. Offering discounts is a good strategy for encouraging repeat sales, bundling sales and early payments from clients. But tread carefully, make sure you don’t give out the wrong signal or give …

Solution: However pressurised your business, you need to take some time out to unwind. Without it you will burn out. Put in plain terms, if you don’t take time to rest and rejuvenate, eventually you won’t have a salon to worry about! Add time to your diary – every day, every week, every month – …

Solution: Delegation will help you manage your time and therefore reduce your stress. But, it is often when we are most stressed that we delegate least. It is too easy to panic and cut yourself off from your colleagues, therapists and other staff members when you need their support most. But, delegation isn’t just about …

Solution: As a business owner, there is alot to think about, and we can forget the importance of having a compnay policy, promoting ‘fun at work’! Do you believe in it, make it happen and encourage it? Research shows that a workplace seen as fun-loving generates enthusiasm. Enthusiasm leads to increased productivity, better customer service, …

A common mistake in running a salon is poor planning and unrealistic expectations in terms of income and expenses. From my experience the three most common errors are: a) under estimating costs, b) over estimating how much money will come in and c) failing to recognise that money will be slower coming in than expected. …

Carrying out high quality beauty services requires 100% focus and attention on the client. This is impossible to achieve if you are also required to supervise the client’s child or children. There are so many hidden dangers for children in a salon, machinery, hot wax, products etc – a treatment room is simply a ‘no-go’ …

Do you think like a client? It is amazing how different your salon looks when you are seeing it though the client’s eye. This changes your perception and is a handy exercise to do on a regular basis, as it will help you to increase the appeal of your salon to potential clients. For example, …

At some stage in your salon you will have to deal with complaints from clients. Very few of us are good at handling complaints. The best outcome that can be achieved is that the client leaves on good terms and continues to use your business. The worst is that the client leaves your salon, never …

They smile and have a sense of humour They are naturally friendly They are always polite They always follow-up They wear their uniform with pride and perfection They ask their clients what they want They take the client’s budget into consideration They offer an opinion and give a recommendation If they can’t help, they tell …

Good therapists are the backbone of any successful salon. Staff are as good as the training and encouragement they receive. Very few salons have well-trained sales therapists. However, if you want to invest financially setting up your salon, purchasing stock, advertising, marketing etc only to have a client leave without rebooking or purchasing some products …

Advertising can be very expensive – stick to your budget and look for the best return for your investment. Make the most of the opportunity by remembering to use the following guidelines: Have a strong heading to catch the reader’s attention Design unusually sized advertisements Keep words to a minimum Leave space in the advertisement …

Look outside the industry for marketing ideas. If you focus on what you do, and on what your competitors do, businesses within the same sector start to look the same to the potential client. However, if you look outside the industry you may discover a world of marketing tools and ideas that would work wonderfully …