Case Study: Increase clientele
OVERVIEW:
New 6 room salon in busy town. Management having difficulty generating new clients.
BRIEF:
To increase clientele and have salon operating at 70% capacity.
ACTION TAKEN:
*Investigated the ‘sales process’ and ‘client service journey’, ensuring that every client had the best experience possible.
*Made sure the salon pricing was competitive and the service exceptional.
*Made the most of the website, not just in design terms, but impletmented an effective on-line, low-cost internet marketing campaign, with newsletter sign-up, call to action banners, google pay per click campaign and search engine optimisation.
*Set up a referral system for clients – trained staff to ask for referrals, tracked and systemised the process and have a reward scheme in place for clients recommending salon.
*Enrolled salon manager in local networking group.
OUTCOME:
1. Satisfied clients who are happy to both return to the salon and to recommend therapists
2. Appointment colums filled to 80% on a weekly basis
3. Salon in profit