Case Study: Increase clientele

OVERVIEW:

New 6 room salon in busy town. Management having difficulty generating new clients.

BRIEF:

To increase clientele and have salon operating at 70% capacity.

ACTION TAKEN:
*Investigated the ‘sales process’ and ‘client service journey’, ensuring that every client had the best experience possible.

*Made sure the salon pricing was competitive and the service exceptional.

*Made the most of the website, not just in design terms, but impletmented an effective on-line, low-cost internet marketing campaign, with newsletter sign-up, call to action banners, google pay per click campaign and search engine optimisation.

*Set up a referral system for clients – trained staff to ask for referrals, tracked and systemised the process and have a reward scheme in place for clients recommending salon.

*Enrolled salon manager in local networking group.

OUTCOME:

1. Satisfied clients who are happy to both return to the salon and to recommend therapists

2. Appointment colums filled to 80% on a weekly basis

3. Salon in profit




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    Great workshop - it went above and beyond my expectations. Intensive, ie, alot of information to absorb, but it was delivered in a way that made sense and was easy to understand and implement. This course will definitely benefit my business financially. Everything is on track now, Liz thank you for helping me with my business.

    Lucia O'Byrne, Aspire Health on Liz's 6 day signature business programme

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