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Case Study: Seeking new challenge

Case Studies  –  Wednesday, 12. 17. 2008

OVERVIEW:
Experienced therapist with over 10 years work experience in destination spa, salon and product training looking to stay in the beauty industry,  but seeking new challenge to incorporate experience and salary to reflect quality of CV.
ACTION TAKEN:
One half day coaching session exploring options available in preferred location.  Updated CV.  Carried out practice interview.  Worked out [...]

Case Study: Increase clientele

Case Studies  –  Wednesday, 12. 17. 2008

OVERVIEW:
New 6 room salon in busy town. Management having difficulty generating new clients.
BRIEF:
To increase clientele and have salon operating at 70% capacity.
ACTION TAKEN:
*Investigated the ’sales process’ and ‘client service journey’, ensuring that every client had the best experience possible.
*Made sure the salon pricing was competitive and the service exceptional.
*Made the most of the website, [...]

Case Study: Doubling the turnover.

Case Studies  –  Wednesday, 12. 17. 2008

OVERVIEW:
Upmarket urban city centre salon/day spa employing 5 therapists and one receptionist.
BRIEF:
To double the turnover
ACTION TAKEN:
*Trialed services as a client to establish  shortfalls in  service.
*Established that all staff were relying on clients to call in, carrying out effective once off treatments, without recommending other services or selling homecare.
*Changed spa culture, ensuring that clients were introduced [...]

Case Study: Improve your retail.

Case Studies  –  Wednesday, 12. 17. 2008

OVERVIEW:
Urban salon in a busy large town, open over 5 years, employing owner and 3 therapists. Busy with services, however, despite having retail stock in excess of £30,000, retail sales amounted to under £500 per week.
BRIEF:
To significantly increase retail sales.
ACTION TAKEN:
*Remerchandised reception area to communicate to clients that this is a retail outlet and [...]


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