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As documented in this month’s Irish Beauty magazine, Liz’s online Business Seminars are to be launched later this month. For more info or to be notified the moment they go live please email us at info@lizmckeon.com

Click for the PDF version of this article. Liz McKeon looks at ways to increase your gift voucher sales How much business will slip past your salon this Christmas? How many opportunities will be lost to your competition? Get ready to boost your sales, enjoy the party season and look forward to a healthy start …

Click for the PDF version of this article. Making the best impression Liz McKeon’s guide to getting it right first time Every experience your clients have with your salon or Spa begins with a first impression. Your business can only make a great first impression once, so what is the best way to do this? …

Click for the PDF version of this article. Keeping up with employment law Liz McKeon explains the importance of NERA compliance The importance of compliance with the National Employment Rights Authority (NERA) cannot be understated. With over 100 inspectors and a potential fine of up to €250,000, as a salon and Spa owner, are you …

Click for the PDF version of this article. Is your pricing right? Liz McKeon offers seven tips for higher profits Determining prices of services in your salon or Spa must be based on a broad,thoughtful basis. It requires a basic understanding of both your financial and business goals. The right price should meet the requirement …

Click for the PDF version of this article. Taking stock If you want to manage your money, manage your stock, says Liz McKeon Effective stock management is one of the main elements required in running a financially successful and profitable salon. If you want to mind your money, learn to manage your stock! Stock control, …

Click for the PDF version of this article. What’s your USP? Boost sales by positioning your salon as the best in the market, says Liz McKeon What makes you personally, or your salon, more unique, more valuable, and more visible in the market? Having a Unique Selling Proposition or ‘USP’ will dramatically improve the positioning …

Click for the PDF version of this article. Perfect performance? Liz McKeon guides you through the power of constructive feedback Knowing how to give feedback is one of the most important managerial skills. Do you know how to give feedback so that the other person: Wants to hear it? Can understand it and act on …

Click for the PDF version of this article. Spruce up your salon Liz McKeon’s guide to Spring cleaning your business! Occasionally your salon needs a good Spring clean to improve your company’s performance and service to your clients. Here is my guide to sprucing up your salon… Clean up your finances The first place to …

Click for the PDF version of this article. The Art of Making Time for Yourself Liz McKeon says, take a break! Starting and running your own salon is all-consuming. Everything falls back on you, and, you are doing it for yourself – so there is no temptation to do too much. An average working week …

Click for the PDF version of this article. Snowed Under Liz McKeon on the art of delegating tasks Delegation will help you manage your time and therefore reduce your stress. But it is often when we are most stressed that we delegate least. It is too easy to panic and cut yourself off from your …

Click for the PDF version of this article. Feeling the effects Liz McKeon tackles poor morale amongst a salon team Poor morale undermines the commitment of employees,hurts the product and service they offer and can alienate the clients. It can arise for many reasons such as a difficult economic climate, a personality clash or poor …

Click for the PDF version of this article. Get your message across Business expert Liz McKeon looks at communicating assertively in your business Do you find that staff, clients and suppliers get the better of you at work,that you’re always the one who draws the short straw and ends up doing things that you would …

Click for the PDF version of this article. From stress to success Business expert Liz McKeon looks at channelling your energies effectively. Most people don’t mind stress, as long as it’s someone else’s and they don’t have to deal with it! Of course you know that stress impacts on your work life, but what if …

Accept the changing nature of work Click on the image for the PDF version of this article. One of the major sources of stress for managers today is the fact that jobs are no longer for life – job security is a thing of the past. Salons and spas expect employees to be more flexible, …

Let’s Work Together With the current turbulence within the economy, salons and Spas need to look at how work is organised in a positive way to help pull through. Different times call for bold and brave thinking. Do you have the right team, working together to achieve your business goals? The TEAM (Together Everyone Achieves …

Getting it Right – How do you Deal with Genuine Customer Complaints? Do you want a client who has a genuine complaint to become a long-term lifetime client, or the ruination of your business and your career? Even in the best run salons and spas accidents happen, treatments go wrong. Do you have your team …

Manage Meetings Positively! As the salon owner or manager, staff meetings are a crucial part of your management role. To find out if you are managing meetings effectively, and providing strong, structured leadership, answer the following questions: 1. When do you call a meeting? a) First thing in the morning, with everyone expected to attend. …

Are you converting enquiries into euros? This is a time to be prudent with your marketing and advertising spend.  If you are investing in expensive advertising, then make sure that every enquiry generated is converted to a booking. Know your brochure Everyone who works on reception must have a very good understanding of all salon …

Keep Marketing – Keep Going! Times are changing and there is much talk about the credit crunch and the economic downturn – however, everything goes in cycles and so will the economy.  Economic downturns are short lived. There has always been money to be made in downturns, so instead of looking out for answers, look …