Liz McKeon – Beauty Business Expert

STRAIGHT TALKING February 2010 Irish Beauty

On the Press  –  Monday, 02. 8. 2010

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The Art of Making Time for Yourself
Liz McKeon says, take a break!
Starting and running your own salon is all-consuming. Everything falls back on you, and, you are doing it for yourself – so there is no temptation to do too much.
An average working week for a salon owner [...]

STRAIGHT TALKING December 2009 Irish Beauty

On the Press  –  Monday, 02. 8. 2010

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Snowed Under
Liz McKeon on the art of delegating tasks
Delegation will help you manage your time and therefore reduce your stress. But it is often when we are most stressed that we delegate least. It is too easy to panic and cut yourself off from your colleagues,therapists and other [...]

STRAIGHT TALKING November 2009 Irish Beauty

On the Press  –  Wednesday, 11. 11. 2009

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Feeling the effects
Liz McKeon tackles poor morale amongst a salon team
Poor morale undermines the commitment of employees,hurts the product and service they offer and can alienate the clients. It can arise for many reasons such as a difficult economic climate, a personality clash or poor management – all [...]

STRAIGHT TALKING October 2009 Irish Beauty

On the Press  –  Wednesday, 11. 11. 2009

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Get your message across
Business expert Liz McKeon looks at communicating assertively in your business
Do you find that staff, clients and suppliers get the better of you at work,that you’re always the one who draws the short straw and ends up doing things that you would rather not do? [...]

From stress to success – STRAIGHT TALKING September 2009, Irish Beauty

On the Press  –  Wednesday, 11. 11. 2009

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From stress to success
Business expert Liz McKeon looks at channelling your energies effectively.
Most people don’t mind stress, as long as it’s someone else’s and they don’t have to deal with it!
Of course you know that stress impacts on your work life, but what if you could turn that [...]

STRAIGHT TALKING July / August 2009 Irish Beauty

On the Press  –  Tuesday, 08. 11. 2009

Accept the changing nature of work

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One of the major sources of stress for managers today is the fact that jobs are no longer for life – job security is a thing of the past. Salons and spas expect employees to be more flexible, more accountable, [...]

STRAIGHT TALKING June 2009 Irish Beauty

On the Press  –  Tuesday, 08. 11. 2009

Let’s Work Together
With the current turbulence within the economy, salons and Spas need to look at how work is organised in a positive way to help pull through. Different times call for bold and brave thinking. Do you have the right team, working together to achieve your business goals?
The TEAM (Together Everyone Achieves More) concept [...]

STRAIGHT TALKING May 2009 Irish Beauty

On the Press  –  Tuesday, 06. 2. 2009

Getting it Right – How do you Deal with Genuine Customer Complaints?
Do you want a client who has a genuine complaint to become a long-term lifetime client, or the ruination of your business and your career? Even in the best run salons and spas accidents happen, treatments go wrong. Do you have your team trained [...]

STRAIGHT TALKING Apr 2009 Irish Beauty

On the Press  –  Wednesday, 04. 29. 2009

Manage Meetings Positively!
As the salon owner or manager, staff meetings are a crucial part of your management role.
To find out if you are managing meetings effectively, and providing strong, structured leadership, answer the following questions:
1. When do you call a meeting?
a) First thing in the morning, with everyone expected to [...]

STRAIGHT TALKING Mar 2009 Irish Beauty

On the Press  –  Wednesday, 04. 29. 2009

Are you converting enquiries into euros?
This is a time to be prudent with your marketing and advertising spend.  If you are investing in expensive advertising, then make sure that every enquiry generated is converted to a booking.
Know your brochure
Everyone who works on reception must have a very good understanding of [...]

STRAIGHT TALKING Feb 2009 Irish Beauty

On the Press  –  Wednesday, 04. 29. 2009

Keep Marketing – Keep Going!
Times are changing and there is much talk about the credit crunch and the economic downturn – however, everything goes in cycles and so will the economy.  Economic downturns are short lived. There has always been money to be made in downturns, so instead of looking out [...]

STRAIGHT TALKING Dec 2008 – Jan 2009 Irish Beauty

On the Press  –  Monday, 01. 5. 2009

Can you Recession Proof Your Business?
The downturn in the economy is a worrisome subject for salon and spa owners, with a big concern of keeping sales up when customers cut back on spending.
Follow these 7 steps to recession-proof your business:
Step 1:
Focus on your balance sheet.
Make sure you are managing your cash flow very well.  This [...]

STRAIGHT TALKING Nov 2008 – Irish Beauty

On the Press  –  Saturday, 11. 1. 2008

‘What has your website done for you today’?
If you don’t have a well-built website driving clients to your salon or spa, you are literally missing out on the single biggest source of new clients in the world today, costing you thousands of euros every year!  Don’t throw money away on a poorly designed, ineffective [...]

STRAIGHT TALKING Oct 2008 – Irish Beauty

On the Press  –  Wednesday, 10. 1. 2008

How are your clients behaving??

Do you know the cost of latecomers and no shows?
If you actually calculate the costs incurred to your business by persistent latecomers and no shows, you would probably be horrified at how much they cost your business on an annual basis.
Every salon and spa has clients who think it is okay [...]

STRAIGHT TALKING Sep 2008 – Irish Beauty

On the Press  –  Monday, 09. 1. 2008

The Critical Role of Training:
The extra mile is the only mile that matters!!
Every beauty salon and spa needs good management.  To make all aspects of the business work, it needs to be both profitable and administratively solid.  Every person working in the salon should have an understanding of specific aspects of day to day management [...]

STRAIGHT TALKING Jul-Aug 2008 – Irish Beauty

On the Press  –  Tuesday, 07. 1. 2008

Tune Out – Miss Out!
How well are you managing???
‘A Manager is the person responsible for planning and directing the work of a group of individuals, monitoring the work, and taking corrective action when necessary’.  Sounds simple – it isn’t always easy!! 
If you want your therapists to follow you, you must be accessible, available, a great listener, [...]

STRAIGHT TALKING June 2008 – Irish Beauty

On the Press  –  Sunday, 06. 1. 2008

 
Don’t just be a good boss, be a great boss!
What’s your company policy about ‘fun at work’?  
Do you believe in it?
Do you make it happen, or do you discourage it?
Research shows that a workplace that is seen as fun-loving generates enthusiasm.  Enthusiasm leads to increased productivity, better customer service, a positive attitude and significantly higher [...]

STRAIGHT TALKING May 2008 – Irish Beauty

On the Press  –  Thursday, 05. 1. 2008

 
Retaining Therapists
You know who they are – they’re your talented committed employees.  You love them because they are critical to your salon’s success.  They make your salon the best one for your clients.  They are the heart and soul of your business.
They’re the ones you simply cannot afford to lose, and they are the ones [...]

STRAIGHT TALKING Apr. 2008 – Irish Beauty

On the Press  –  Tuesday, 04. 1. 2008

 
Promotions to: Increase Retail Sales
Once you have established your business as a treatment and retail outlet, created a well-stocked salon/spa shop, next think about how to boost your level of retail sales.  With so much competition from department stores, pharmacies, on-line shopping, duty frees and shopping channels, salons/spas still have to be very pro-active and [...]

STRAIGHT TALKING Mar. 2008 – Irish Beauty

On the Press  –  Saturday, 03. 1. 2008

 
Maximise Your Merchandising & Increase Your Retail Sales
The sales process begins the moment your clients enter the salon or spa, not when you place the products in front of them.  As beauty therapists, it is your professional duty to give clients the best possible recommendations on home-care products.
If you require a little push to start [...]