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Can you Recession Proof Your Business? The downturn in the economy is a worrisome subject for salon and spa owners, with a big concern of keeping sales up when customers cut back on spending. Follow these 7 steps to recession-proof your business: Step 1: Focus on your balance sheet. Make sure you are managing your …

‘What has your website done for you today’? If you don’t have a well-built website driving clients to your salon or spa, you are literally missing out on the single biggest source of new clients in the world today, costing you thousands of euros every year!  Don’t throw money away on a poorly designed, ineffective …

How are your clients behaving?? Do you know the cost of latecomers and no shows? If you actually calculate the costs incurred to your business by persistent latecomers and no shows, you would probably be horrified at how much they cost your business on an annual basis. Every salon and spa has clients who think …

The Critical Role of Training: The extra mile is the only mile that matters!! Every beauty salon and spa needs good management.  To make all aspects of the business work, it needs to be both profitable and administratively solid.  Every person working in the salon should have an understanding of specific aspects of day to …

Tune Out – Miss Out! How well are you managing??? ‘A Manager is the person responsible for planning and directing the work of a group of individuals, monitoring the work, and taking corrective action when necessary’.  Sounds simple – it isn’t always easy!!  If you want your therapists to follow you, you must be accessible, available, …

  Don’t just be a good boss, be a great boss! What’s your company policy about ‘fun at work’?   Do you believe in it? Do you make it happen, or do you discourage it? Research shows that a workplace that is seen as fun-loving generates enthusiasm.  Enthusiasm leads to increased productivity, better customer service, a …

  Retaining Therapists You know who they are – they’re your talented committed employees.  You love them because they are critical to your salon’s success.  They make your salon the best one for your clients.  They are the heart and soul of your business. They’re the ones you simply cannot afford to lose, and they …

  Promotions to: Increase Retail Sales Once you have established your business as a treatment and retail outlet, created a well-stocked salon/spa shop, next think about how to boost your level of retail sales.  With so much competition from department stores, pharmacies, on-line shopping, duty frees and shopping channels, salons/spas still have to be very …

  Maximise Your Merchandising & Increase Your Retail Sales The sales process begins the moment your clients enter the salon or spa, not when you place the products in front of them.  As beauty therapists, it is your professional duty to give clients the best possible recommendations on home-care products. If you require a little …

Effective Merchandising – Create a Salon/Spa Shop! Regardless of space a well-stocked salon shop will strengthen your identity.  It creates awareness of your products and begins to help plant a seed that can develop a desire to buy.  There is unlimited potential to increase turnover and improve cash-flow within the salon/spa by focusing on and …

Liz McKeon ‘A Journet to Excellence’ published on SOURCE DIRECTORY 2008. ‘A Journet to Excellence’ Are you selling an experience or are you just selling a service? Are you offering a pampering experience or a production me service? Think like your client — it’s amazing how different your salon can seem when you are looking …

  The Client Journey Only the client, and the client alone, will pay our costs and provide our profits, so we have to conduct all business planning from the client’s point of view.  It is amazing how different your salon looks when you are seeing it through the client’s eyes.   Think about: “how professional my …

  Assuring the quality of your services ‘Quality is remembered long after price is forgotten’             Gucci Family Slogan! What is Quality? Quality is the minimum level of service that a business chooses to provide in order to satisfy its target clientele. At the same time, it is the degree of consistency the business can …

  Increase Profitability by Delivering Excellent Customer Service What is Customer Service? Customer service involves putting systems in place to maximise your client’s satisfaction with your salon.  It should be a prime consideration for every salon – your sales and profitability depends on keeping your clients happy. Manage your Customer Care Your existing clients are …

  Time Management – Put first things first! Learning to manage your time more effectively can have a very profound effect on your life and on your salon.  Most salon owners and managers find themselves stretched for time, yet having to do more in order to stay competitive.  It makes sense for managers to develop …

Health and Safety in your salon? Did you know it is a legal requirement, under the Health & Welfare at Work Act 2005, to have a Health & Safety Statement?  Your Health & Safety Statement needs to be reviewed annually, more frequently if there have been changes in the process of new equipment purchased.  All Health …

MIND YOUR MONEY! Running a successful salon really boils down to one critical point: making money. Your money will work for you and your business will have enough, more than enough when you give it energy, time and understanding.  You need to know about your business financially, it is your responsibility. Have enough money from …

Does your salon stand out from the crowd? Standing out from the crowd is important and it really is one of the main fundamentals of any marketing and branding strategy.  Clients have a lot of choice and you have a lot of competition.  It is important to send out a very clear message that your …

Trouble Shooting! 1. Getting Started People generally start a salon, or buy a salon for different reasons: sometimes it is because they are excellent at their chosen profession and feel they can make a better living working for themselves, sometimes it is a lifestyle change and sometimes it is simply a lifelong dream. 10 important …

We constantly hear and read about the importance of setting goals and making plans for the future.  I am a firm believer in setting goals on both personal and business levels. It’s important to know where you are going and whether or not you are getting there. It is vital to: Know exactly where you …