Liz McKeon – Beauty Business Expert

Make The Most

Make The Most of your business

“Operating a successful salon or spa, is the same as any business, very often you are required to draw upon external expertise. As a consultant, I will provide many guidelines which will prevent the salon/ spa from making expensive mistakes – I will tailor-make my services to suit your specific requirements and concerns, assisting you in achieving overall success”.

Feasibility & Research
Any salon/spa venture begins with a thorough examination and evaluation, leading to a forecast of its viability and potential in the market:

Market research on consumer profiles, demographics and trends
Analysis of market competitors
Recognition of trends and opportunities
Budget overview of projected start-up and operational costs
Identification of revenue resources
Payroll expenses and staffing forecasts
Financial projections and budgets

Products and Services
Sourcing of suppliers with proven success in salon spas, health clubs and retail, through their quality, brand, price and industry placement:

Evaluation of product profitability and their impact on retail sales
Maximising opportunities for retail, internet and mail order sales
Development of signature treatment
Advice on industry software systems

Operational Management
Ongoing management service to ensure the facility continues to exceed guests’ expectations and maximise its potential. Key elements of operational management are:

Introduction of quality management systems and operational procedures
Weekly department reports
End of month reports for spa operation
Establishing performance goals
Sourcing new revenue opportunities to increase sales
Mystery client reports
On-going staff training in all areas

Operating Guidelines
To maximise staff potential, training and systems must be provided in order to achieve high performance and quality service. Helping personnel understand their own department and its place within the entire operation, plus assisting with client’s operations and management issues by providing:

Standard operating procedure manuals
Pre-opening training programmes
Staff assessment
Reviews and operational performance
Business objectives
Management consulting
Day to day management services
Client tours
Client feedback cards

Recruitment & Training
Having the right team, working to maximum productivity, is key to the overall success of the business. Recruitment services are provided to:

Develop job descriptions and tasks
Carry out practical tests and interviews
Advice on salary, payroll, commissions, bonus and incentive programs
Train and motivate staff
Carry out performance reviews

Spa Management Training
Training provided for all managers including marketing, reception, conference and banqueting. Assisting to develop a clear understanding of what a spa is, understanding the client’s expectations, create more repeat business and increase business through capitalising on sales opportunities:

Background to the spa
SWOT Analysis
The Human Factor and First Impressions
The Client Service Journey
Selling the Spa

For more information and to get a free consultation use this form to contact Liz McKeon or call +353 86 386 1243.