Case Study:

David Martin Hair Salon Chain of 5 Shops

When Liz ran her own salon, it was the top account in the country, with 80% client retention. 70% of the salon’s turnover came from retail sales.
davidmartinliz
Brief: to increase retail sales

Week 1: Retail sales = €793
Week 13: Retail Sales = €4606.67

This outcome was achieved after three monthly half day training sessions with salon managers.

 

Retail Chart

Retail Chart
 
liz graph