Press

STRAIGHT TALKING Jul. 2007 - Irish Beauty

Health and Safety in your salon?
Did you know it is a legal requirement, under the Health & Welfare at Work Act 2005, to have a Health & Safety Statement?

Your Health & Safety Statement needs to be reviewed annually, more frequently if there have been changes in the process of new equipment purchased.  All Health and Safety training needs to be recorded, training cards need to be signed off by trainer and trainee.  Training records need to be maintained as long as the therapist is employed with the company and at least 10 years after that.  Accident records causing immediate injury should be maintained for at least 10 years.
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STRAIGHT TALKING Jun. 2007 - Irish Beauty

MIND YOUR MONEY!
Running a successful salon really boils down to one critical point: making money.
Your money will work for you and your business will have enough, more than enough when you give it energy, time and understanding.  You need to know about your business financially, it is your responsibility.
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STRAIGHT TALKING May. 2007 - Irish Beauty

DOES YOUR SALON STAND OUT FROM THE CROWD?
Standing out from the crowd is important and it really is one of the main fundamentals of any marketing and branding strategy.  Clients have a lot of choice and you have a lot of competition.  It is important to send out a very clear message that your salon is here and you are great at what you do!  Clever branding reinforces these messages.
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STRAIGHT TALKING Mar. 2007 - Irish Beauty

Trouble Shooting!
People generally start a salon, or buy a salon for different reasons: sometimes it is because they are excellent at their chosen profession and feel they can make a better living working for themselves, sometimes it is a lifestyle change and sometimes it is simply a lifelong dream.
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STRAIGHT TALKING Feb. 2007 - Irish Beauty

We constantly hear and read about the importance of setting goals and making plans for the future.  I am a firm believer in setting goals on both personal and business levels. It’s important to know where you are going and whether or not you are getting there.
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STRAIGHT TALKING Jan. 2007 - Irish Beauty

Personal Survival Tips!
Apart from the day to day business activities that we have to deal with, there are many personal pitfalls that we can encounter, many of which can affect the overall success of our treatment centre, for example stress, burnout, managing your home life as well as your salon. So, if you want a successful, thriving business you must take care of yourself first, not last, as so many salon owners and managers are inclined to do.
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LIZ GOES ONLINE Oct. 2006 - Salon Ireland

Top beauty consultant, Liz McKeon has launched a new service for the industry, available through her website www.lizmckeon.com. Liz’s new consultancy practice offers advice and consultancy services for beauty/weIlness/treatment companies who want to make the most of their business, as well as consultancy to business start-ups in the treatment arena.
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LIZ again in RTE's "Off The Rails"- Sep. 2006

Sandra visited skin consultant Liz McKeon to find out the extent of her skin damage. She's worried about sun-induced lines and wrinkles, and wants to know how her daily routine can help - she has only recently started wearing sunscreen. Liz found that Sandra also had a high level of UV spots. For an older skin Liz advised a rich moisturising cream with a vitamin content...
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LIZ in RTE's "Off The Rails"- Feb. 2005

Liz McKeon from facial works is on board to treat Joanne to a facial. She analyses Joanne's skin with a cold UV light and determines that Joanne has some light damage from the sun's UV rays from working outdoors all of the time. She decides an environ facial is the best solution. This involves enriching the skin with vitamins using a face mask with electrodes connected...
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