Deirdre Magee, Studio Manager, Bodytime.
“As always it was a pleasure working with you. You are an inspiration and thank you for all your help. You have got me from HERE (tiny, sad, stick woman) to THERE (big, smiling stick woman) Thank you!”
Amira Madi, Manager, Foxrock Beauty Salon.
“Liz is brilliant – I love her! Mentoring with Liz boosted my confidence and covered lots of areas that helped to increase salon figures.”
Bonnie Turkington, Business Development Manager, The metro Spa at Toni and Guy.
“Working with Liz has been fantastic! Liz is extremely professional and knowledgeable yet down to earth and has helped motivate myself, opened my eyes again to how fab our spa really is & together we have build up a really strong team of fantastic therapists within our Spa. Liz is always there when you need to speak with her over anything and great at coming up with new suggestions to enhance our expanding menu.”
Sue Woodall, Business Development Manager, Dundrum Laser and Skincare Clinic.
“Liz McKeown has worked with me for the last year within my aesthetic business. I have found Liz in valuable to my business. Liz has motivated, focused me and driven me to reach the goals I desired within my business. She is an excellent coach and I would recommend with confidence.”
Judy Wong, Resident Trainer for Ireland, Mac cosmetics.
“Working with Liz, has been a great pleasure. She is a very warm and patient lady and as a coach I found her to be really supportive and non-judgmental. You work at your own pace with a lot of encouragement and she draws out ideas and plans from you to work from. She’s helped me achieve my goals and also helped me push my inner self to listen and know I can do what ever I put my mind to. She’s passionate about what she does when she is with you, and I really appreciated having her in my life! She’s a great coach and a brilliant friend!”
Breeda O’Sullivan, Managing Director, Pro-Beaute Ltd.
“I first contacted Liz to provide sales and customer care training for our salon in Foxrock in Dublin. The girls found Liz to be very motivational and picked up and put into practice her sales techniques, as a result the girls sales have increased dramatically. I have also found that Liz has great ideas for the marketing a business and offering solutions to problems by looking at the situation from a different angle. I will certainly be using Liz’s expertise on an on-going basis!”
Maria Johnston, Beauty and Spa Manger, Seyner Benson Partnership Ireland.
“Seyner Benson has worked with Liz on a consultancy basis since September 2005. Liz tests and grades our beauty therapist candidates on treatments, communication skills and presentation. We find her honesty, professionalism, dedication and commitment an asset to our company. Her kind hearted spirit, enthusiasm and good advice has helped us achieve our own goals. Seyner Benson continues to work closely with Liz and would recommend her to anyone seeking an expert, reliable and confidential service.”
Catherine Trebble, Managing Director, Total Wellbeing and Dundrum Laser and Skincare Clinic.
“Liz is a lovely lady with a phenomenal knowledge of the industry.”
Teresa Argue, Cleopatra Boyne Valley Country Club.
“Three months after opening a beauty business I felt I needed an injection of energy- and that is just what I got when I arranged to meet Liz McKeon, her wealth of experience in the beauty industry was just the input I needed it enabled me to find my own strengths and capitalise on them. Her influence encouraged me to set new business and personal goals which has created a more balanced environment for me to move in. Thank you Liz.”
Kevin Reardon, Manager CH Pharmacy, Tralee.
“Aura Beauty needed an outside perspective to really look at what we are achieving and more importantly what we can achieve. Liz’s experience and in-depth knowledge of the market gave us a complete new perspective of where our team need to focus and through a number of briefings with the Aura team and CH management was able to set out a number of Goals & objectives for the next year. Overall it was a very successful exercise.”
Caroline Drake, VIP Salon, Cork.
“Liz, I am very very happy, thrilled – you helped me feel I could make the changes I needed to. All your business information is completely invaluable. You made me focus on my business, you encouraged me to hone in on all business aspects of my salon. There has been a 360 degree turnaround in my business and the way I now view my own salon. Everything you said you would do, you did and I have no hesitation in recommending you to other salon owner.”
Khadija Ring, Salon Owner, North County Dublin.
I am in business 18 months now and would recommend Liz to anyone wanting to bring in more clients and business. As it is my first time setting up a business I’m only sorry I did not hear of Liz at the start of it all. Liz has a vast amount of experience that helped me no end and my business, client base and figures are climbing every week. I owe almost all of this to Liz.
LIZ on SOURCE DIRECTORY 08 – Salon Ireland
Liz McKeon ‘A Journet to Excellence’ published on SOURCE DIRECTORY 2008.
‘A Journet to Excellence’
Are you selling an experience or are you just selling a service? Are you offering a pampering experience or a production me service?
Think like your client — it’s amazing how different your salon can seem when you are looking at it through the client’s eyes. This changes your perception offering a fresh look on your business and is worthwhile to do on a regular oasis as it will help to increase the appeal of your salon to potential clients. Customer loyalty is key in this industry and our businesses should revolve around the customer and their needs therefore we should conduct a business planning from the customer’s point of view. Ask yourself – “How professional would my salon appear to my client base, and would It appeal to me as a visitor?”. Pay great attention to detail — it’s the little things that can make a big difference. Make the most out of promotions and special offers, but most of all make it a memorable experience for everyone who visits. All of this will help to encourage repeat business and create a positive word of mouth surrounding your salon.
Examine every element of the customer experience from start to finish -
• Is the phone answered quickly, politely and professionally?
• How are the dents met and greeted?
• Is there a friendly atmosphere n the reception area?
• Is the consultation process carried out correctly or are client details recorded at all?
• Are services running on tine and efficiently?
• Is the therapist well-presented, wearing make-up, hair neatly tied back, smiling and friendly?
• Is the treatment room perfectly presentable and well laid out?
• Does the therapist give 100% attention to the treatment and to the client?
• Is the client provided with useful and relevant homecare advice?
• Is the client happy with the result of the treatment?
Clients are spoilt for choice when it comes to salons and this is a competitive industry. To make your salon stand out, design the entire client experience around them, not just the treatment. By designing the ‘client service journey’ you can offer the same service but provide a unique and special experience for every client, every time… Make sure that your clients leave feeling absolutely pampered and satisfied, looking forward to returning and happy to recommend your business to their friends.
