One Day Programmes

1. Marketing Day Workshop

Learn how to:

  • Improve lead generation
  • Convert leads to clients
  • Discover what’s important to your clients
  • Be better than your competition

Objectives:

  • Identify your core product
  • Identify who is your target market
  • Identify your image, how to promote and improve this

Outcome:

  • Design your own marketing 12 month marketing campaign, based on your own budget and time, and customised to your business
  • Maximise your (Xmas) voucher market
  • Know how to generate more leads
  • Involve your entire team in salon marketing

(For business owners)

Course Date & Location:
Wednesday 1st Sept, €95 per person, location Bewleys Hotel, Ballsbridge, Dublin 2

Booking information:
To book your place now with PayPal just click ‘Buy now’ below. Once you complete your payment on PayPal you will be emailed an online booking confirmation. By clicking Buy Now you agree to the terms of service.


Alternatively, you can download and fill out this booking form or send a cheque to:
Liz McKeon, Beauty Business Expert, 99 Marina Village, Malahide, Co Dublin.
If you have any other questions please use this form to contact Liz McKeon or call +353 86 386 1243

2. Student Half Day/Full day programme:

How to become a financial asset in the workplace:

Learn:

  • What employers are looking for in the current economic climate
  • How to fill your column in the appointment book and build a loyal clientele
  • Lack of industry experience will only be a disadvantage if you say so
  • To develop an understanding of sales

Objectives:

  • Understanding of sales targets and how to exceed them
  • To become a financial asset in your job
  • Understand the importance of providing excellent customer service

Outcome:

  • Know how to get a job
  • Understanding that being an excellent therapist is only the start
  • Understanding the basic fundamentals required to make your column in the appointment book a financial bonus to the business

Location:

On site in Beauty Colleges.

For more information or to book this programme please use this form to contact Liz McKeon or call +353 86 386 1243.

3. 10 Step Retail Sales:

Learn:

  • The 10 step sales process to successful retail sales in the salon
  • How to ask for and close the sale
  • How to increase your rebookings
  • Reach and exceed sales targets
  • Convert enquiries to sales, both services and retail

Objectives:

  • Take the fear out of selling and replace it with confidence
  • Learn to spot the buying signals
  • Make selling an integral part of your job
  • Enjoy, feel confident and get excited about increasing sales

Outcome:

  • To double, then treble retail sales
  • To increase client retention
  • Fill your appointment book
  • Feel secure in your job as a therapist
  • Feel happy about your cash flow as a business owner

Course Date & Location:
Tuesday 7th September 2010, €45 per person, location The Salon Shop, Bandon, Cork

This half day programme can be arranged to be done in-house or as a seminar.

Booking information:
To book your place now with PayPal just click ‘Buy now’ below. Once you complete your payment on PayPal you will be emailed an online booking confirmation. By clicking Buy Now you agree to the terms of service.


Alternatively, you can download and fill out this booking form or send a cheque to:
Liz McKeon, Beauty Business Expert, 99 Marina Village, Malahide, Co Dublin.
If you have any other questions please use this form to contact Liz McKeon or call +353 86 386 1243

4. Improve Your Customer Care and Increase Your Profits:

Learn:

  • How to identify your clients needs
  • How to surpass client’s expectations
  • Feel maximum job satisfaction
  • See your business through your client’s eyes

Objective:

  • Set and implement amazing standards
  • Make the process into an experience for the client
  • Turn your clients into your sales team
  • Understand that small changes get big profitable results

Outcome:

  • More motivated team
  • Happier clients
  • More repeat business
  • Higher profits

(in-house salon, half day, business owner and team)

For more information or to book this programme please use this form to contact Liz McKeon or call +353 86 386 1243.

5. Bounce Back Workshop

Learn:

The 5 step process:

  1. Focus on the business, not the economy
  2. Focus on the balance sheet
  3. Review your clients
  4. Provide outstanding customer service
  5. Market, on a shoestring, but market

Objective:

  • Understand you are in control of your business
  • This is a growing market
  • Stay competitive
  • Keep positive

Outcome:

  • Market positioning for the upturn
  • More motivated and happier team
  • Plan of action for going forward

Workshop date:
Next date is to be announced.

(Business owners)

For more information or to book this programme please use this form to contact Liz McKeon or call +353 86 386 1243.



  • Testimonials

    Great workshop - it went above and beyond my expectations. Intensive, ie, alot of information to absorb, but it was delivered in a way that made sense and was easy to understand and implement. This course will definitely benefit my business financially. Everything is on track now, Liz thank you for helping me with my business.

    Lucia O'Byrne, Aspire Health on Liz's 6 day signature business programme

    More testimonials

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  • Contact Liz

    For more information and to get a free consultation use this form to contact Liz McKeon or call +353 86 386 1243.

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