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Does your Salon Stand Out from the Crowd?

Standing out from the crowd is important and it really is one of the main fundamentals of any marketing and branding ...

The Client Service Journey: Are you selling an Experience, or are you selling a Service?

Only the client will pay our costs and provide our profits, so we have to conduct all business planning from the clie...

2017 Your Best Year Yet

2016 was great, 2017 was amazing – ‘Your Best Year Yet Salon Owners Retreat’ is now cemented in my diary as an annual...

No Need to Worry about Being Pushy when Selling!

Deliberate, focused, well informed, generous with your expertise, thoughtful – these are all good things.  Being push...

Valentines Day Marketing for Hair & Beauty Salons

Are you coming down from the Christmas rush? Is February looking like it is going to be a quiet month in your salon? ...

How to Decide on a Pricing List in your Hair or Beauty Salon

An important element of how to manage a salon business is creating the right pricing strategy. Setting the right pri...

Keep Profitable Clients coming back for more!

Many salon managers and owners don’t know who their most profitable clients are, let alone how to keep them coming ba...

Professional Beauty - Belfast 2016

Second time this year to get the largest audience numbers at Professional Beauty Trade Show Business Seminar. Really ...

You won't BELIEVE what this Spa Manager said to me..

Today I got a call from a very excited spa manager, who had recently attended one of my retail sales workshops, with ...

How to Establish a Retail Area in Your Barber Shop

When you are learning how to set up a barber shop, it’s important to consider the sales of physical stock, as well as...

The Cost of Cancellations and No-Shows to your Salon Business

Something every manager should know before opening a beauty salon or opening a hair salon? Expect cancellations, no-s...

How to Increase Salon Client Loyalty by Making a Great First Impression

Everyone wants to know “How do I attract customers to my salon?”. The fastest and easiest way to increase client loy...

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